[blockquote source=”Proverbs 24:26 (NIV)“]An honest answer is like a kiss on the lips.[/blockquote]

How would you know that someone is honest? Sometimes we make a snap judgment based on the person’s appearance. However that, we know, may prove to be inaccurate.

If given time to interact with that person, we would observe how s/he behave and respond to situations as it happen.

Hence, if the person preaches one thing but does another then we might conclude that he is not honest. Or we say that person has double standards.

On the other hand, if this person is not only consistent in her behavior but had also demonstrated resolve even when the situation is trying; she certainly earns our respect.

Everyone gravitates towards the person who is consistent. We respect them. We may even look to them for leadership and inspiration. Simply because we trust them.

So how can we become someone whom others ‎trust? Trust, essentially comes down to being authentic when connecting with others.

There has never been a time where people crave for authenticity more than ever. Perhaps it’s after decades of advertising, where some were persuasive while others deceptive. Perhaps it’s the widespread adoption of social media, where people not only have a voice but they have a megaphone to amplify their opinions and be heard.

Authenticity has become, for some, a comparative advantage.

Who wants to deal with a faceless organization, where their employees are shielded by the many layers of bureaucracy.

To add to authenticity, the ability to connect and engage with the customer turns that comparative advantage into a competitive one.

In fact, increasingly customers are beginning to expect and demand those very two factors in order to trust that you would do a good job.

Because of the interconnectedness, we now expect, and to an extent demand, that we be engaged when we conduct business. Whether that business is buying a book, a carton of milk, or a banking service‎. We simply want to trust so help us trust you.

Father I pray that we learn the truth by knowing and understanding Your word. Father I pray that we live the truth by demonstrating with consistency the principles taught by Your word. And Father I pray that we lead others to do the same by being authentic in our engagement with them. We pray this in Jesus name, Amen.

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