[blockquote source=”Titus 2:12 (NLT)“]And we are instructed to turn from godless living and sinful pleasures. We should live in this evil world with wisdom, righteousness, and devotion to God,[/blockquote]

The Way Business Is
One of the best piece of advice I’ve ever received on business was: “to succeed in business, you’d need to focus on the simplicity”.  I’ve never quite understood what it meant until recently.  Up until recently, I’ve thought that the way to succeed in business is to outwit, outplay, outlast the competition.  It was about being one step ahead of the game.  It was about re-investing in the profits.  It was about being more innovative, more strategic, more creative, more prolific, and more brilliant.  But the truth is not to be.

Profits Follow Purpose
Truth be told, the ones that not only survive, but thrive are the ones that have a very strong sense of mission, or mantra.  They want to start a revolution not an evolution.  They want to start a movement not an advertisement.  They want to disrupt and not just to interrupt.  They want to right a wrong and not just to avoid the wrong.  In short, they have a purpose to add value to people’s lives.  Some even push the limits to enable people to do things that were previously impossible.  These are the companies that are truly built to last, for they do not merely indulge in profit taking, discriminatory pricing, and extraction of consumer surpluses.

As I reflect on the best business advice, I now understand the meaning of simplicity.  It is simply PSV:

  • Pain: find the pain points of others
  • Solve: generate ideas to solve the pain points
  • Value: create value in people’s lives

Head, Hand, Heart
In order to do the above, with consistency will require us to focus on today’s verse.  We should live in this evil world with:

  • Wisdom: head – knowledge in order to find the pain points of others,
  • Righteousness: hand – to do what is right by generating ideas to help solve their pain points, and
  • Devotion to God: heart – to love others by creating value in their lives

Father, we live in a sinful world but we pray that we will be filled with wisdom, righteousness, and devotion to You.  In Jesus name, Amen.

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